Throughout its upfronts discussion on Monday, Fox told marketers about a new animated series that leans on 2 buzzwords that youve absolutely heard even if you dont understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated funny embeded in mythical ancient Greece” following gods, human beings and monsters attempting to exist side-by-side.
Where the crypto-buzz can be found in is in several methods. Fox is launching its own NFT business, Blockchain Creative Labs, together with the show to “create, sell and manage NFTs, tokens and digital goods.” As such, Krapopolis will be the first program ever “curated completely on the blockchain.”
The Hollywood Reporter priced estimate Fox CEO Charlie Collier informing advertisers that “simply as were doing this for our own animation, we will likewise assist your brand names connect straight with fans and lovers through NFTs. KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box get in the NFT service.
What does that mean exactly? Well, other than representing a way to money in on the shows appeal (presuming it follows the course of Rick & & Morty sending out fans chasing collectible tie-ins), its likewise about marketing. The Hollywood Reporter estimated Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will likewise help your brands link directly with fans and lovers through NFTs. With and for you, Fox will help art satisfy brand names meet technology”
All items advised by Engadget are selected by our editorial team, independent of our parent business. Some of our stories consist of affiliate links. If you buy something through one of these links, we may make an affiliate commission.
KRAPOPOLIS is an animated funny embeded in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Centered on a flawed family of humans, gods and beasts that attempts to run one of the worlds very first cities without eliminating each other. Totally owned and financed by FOX Entertainment, the funny will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Furthermore, KRAPOPOLIS will function as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box get in the NFT business. The company will release a dedicated marketplace for KRAPOPOLIS that will curate and sell digital items, ranging from NFTs of one-of-a-kind character and background art and GIFs, in addition to tokens that offer special social experiences to engage and reward incredibly fans.