Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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Throughout its upfronts presentation on Monday, Fox told advertisers about a new animated series that leans on 2 buzzwords that youve certainly heard even if you do not know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated funny set in mythical ancient Greece” following gods, humans and monsters attempting to coexist.

KRAPOPOLIS is an animated funny embeded in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Focused on a problematic family of human beings, gods and monsters that tries to run among the worlds very first cities without eliminating each other. Fully owned and funded by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Additionally, KRAPOPOLIS will work as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box go into the NFT business. The business will release a devoted market for KRAPOPOLIS that will curate and offer digital goods, varying from NFTs of unique character and background art and GIFs, as well as tokens that supply unique social experiences to engage and reward incredibly fans.

The Hollywood Reporter quoted Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will likewise help your brand names link directly with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box enter the NFT service.

What does that mean precisely? Well, other than representing a way to capitalize the programs appeal (assuming it follows the course of Rick & & Morty sending out fans going after collectible tie-ins), its also about advertising. The Hollywood Reporter priced estimate Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will also help your brands link straight with fans and lovers through NFTs. With and for you, Fox will help art satisfy brand names fulfill innovation”

Where the crypto-buzz comes in is in several ways. Fox is introducing its own NFT business, Blockchain Creative Labs, in addition to the program to “develop, offer and manage NFTs, tokens and digital goods.” As such, Krapopolis will be the very first program ever “curated totally on the blockchain.”