Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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Throughout its upfronts presentation on Monday, Fox informed marketers about a brand-new animated series that leans on two buzzwords that youve absolutely heard even if you do not understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated funny set in legendary ancient Greece” following humans, monsters and gods trying to exist together.

The Hollywood Reporter priced estimate Fox CEO Charlie Collier informing advertisers that “just as were doing this for our own animation, we will likewise help your brand names connect straight with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box go into the NFT company.

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KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Furthermore, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box get in the NFT service.

What does that mean exactly? Well, other than representing a way to capitalize the shows appeal (assuming it follows the course of Rick & & Morty sending fans chasing collectible tie-ins), its likewise about advertising. The Hollywood Reporter priced quote Fox CEO Charlie Collier telling marketers that “simply as were doing this for our own animation, we will also help your brands connect straight with fans and enthusiasts through NFTs. With and for you, Fox will assist art meet brands fulfill innovation”

Where the crypto-buzz comes in remains in a number of methods. Fox is releasing its own NFT business, Blockchain Creative Labs, along with the show to “create, sell and handle NFTs, tokens and digital goods.” Krapopolis will be the first program ever “curated completely on the blockchain.”