Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

by

All products advised by Engadget are chosen by our editorial team, independent of our parent company. A few of our stories consist of affiliate links. We may make an affiliate commission if you buy something through one of these links.

During its upfronts discussion on Monday, Fox informed advertisers about a new animated series that leans on two buzzwords that youve definitely heard even if you dont know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated funny set in mythical ancient Greece” following gods, humans and monsters attempting to exist together.

Where the crypto-buzz is available in is in a number of methods. Fox is releasing its own NFT business, Blockchain Creative Labs, in addition to the show to “create, offer and manage NFTs, tokens and digital goods.” As such, Krapopolis will be the first show ever “curated totally on the blockchain.”

KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). On a problematic household of human beings, gods and beasts that tries to run one of the worlds very first cities without killing each other. Totally owned and funded by FOX Entertainment, the funny will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Furthermore, KRAPOPOLIS will act as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box enter the NFT company. The company will release a devoted marketplace for KRAPOPOLIS that will curate and sell digital goods, varying from NFTs of distinctive character and background art and GIFs, in addition to tokens that supply exclusive social experiences to engage and reward very fans.

The Hollywood Reporter priced estimate Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will likewise assist your brands link straight with fans and lovers through NFTs. KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box go into the NFT service.

What does that mean exactly? Well, other than representing a way to cash in on the shows popularity (presuming it follows the course of Rick & & Morty sending fans chasing after collectible tie-ins), its likewise about marketing. The Hollywood Reporter priced quote Fox CEO Charlie Collier telling marketers that “just as were doing this for our own animation, we will likewise assist your brand names link directly with fans and enthusiasts through NFTs. With and for you, Fox will help art satisfy brand names fulfill innovation”