Throughout its upfronts discussion on Monday, Fox told advertisers about a brand-new animated series that leans on two buzzwords that you have actually definitely heard even if you do not understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated funny set in mythical ancient Greece” following gods, human beings and monsters trying to exist together.
Where the crypto-buzz is available in remains in a number of ways. Fox is releasing its own NFT business, Blockchain Creative Labs, in addition to the show to “produce, sell and handle NFTs, tokens and digital products.” Krapopolis will be the first show ever “curated completely on the blockchain.”
KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Centered on a problematic household of people, gods and monsters that attempts to run among the worlds very first cities without eliminating each other. Totally owned and financed by FOX Entertainment, the funny will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Additionally, KRAPOPOLIS will act as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box get in the NFT organization. The business will introduce a devoted marketplace for KRAPOPOLIS that will curate and sell digital products, ranging from NFTs of one-of-a-kind character and background art and GIFs, as well as tokens that offer special social experiences to engage and reward super fans.
The Hollywood Reporter priced quote Fox CEO Charlie Collier telling marketers that “just as were doing this for our own animation, we will likewise help your brand names link straight with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Furthermore, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box enter the NFT business.
What does that mean precisely? Well, aside from representing a way to capitalize the shows popularity (presuming it follows the path of Rick & & Morty sending fans chasing collectible tie-ins), its also about marketing. The Hollywood Reporter priced estimate Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will also help your brands connect straight with fans and enthusiasts through NFTs. With and for you, Fox will help art satisfy brand names meet innovation”
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