Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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Throughout its upfronts presentation on Monday, Fox informed marketers about a new animated series that leans on 2 buzzwords that youve certainly heard even if you dont understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated comedy embeded in mythical ancient Greece” following gods, monsters and people trying to coexist.

What does that mean exactly? Well, aside from representing a method to capitalize the shows appeal (assuming it follows the path of Rick & & Morty sending out fans going after collectible tie-ins), its likewise about advertising. The Hollywood Reporter priced estimate Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will likewise assist your brand names connect straight with fans and enthusiasts through NFTs. With and for you, Fox will help art fulfill brands satisfy innovation”

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KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). On a problematic family of human beings, gods and monsters that attempts to run one of the worlds first cities without killing each other. Totally owned and financed by FOX Entertainment, the funny will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Additionally, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box enter the NFT business. The company will release a dedicated market for KRAPOPOLIS that will curate and sell digital goods, varying from NFTs of one-of-a-kind character and background art and GIFs, along with tokens that supply unique social experiences to engage and reward extremely fans.

Where the crypto-buzz comes in is in several ways. Fox is releasing its own NFT company, Blockchain Creative Labs, along with the program to “develop, sell and manage NFTs, tokens and digital goods.” Krapopolis will be the very first show ever “curated entirely on the blockchain.”

The Hollywood Reporter priced quote Fox CEO Charlie Collier informing marketers that “just as were doing this for our own animation, we will also help your brands link straight with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box go into the NFT service.