Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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During its upfronts presentation on Monday, Fox informed advertisers about a brand-new animated series that leans on two buzzwords that youve absolutely heard even if you dont know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated funny set in legendary ancient Greece” following monsters, gods and human beings attempting to exist side-by-side.

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What does that mean exactly? Well, aside from representing a way to capitalize the shows appeal (assuming it follows the path of Rick & & Morty sending fans chasing collectible tie-ins), its also about marketing. The Hollywood Reporter priced estimate Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will also help your brands connect straight with fans and lovers through NFTs. With and for you, Fox will assist art fulfill brands satisfy innovation”

Where the crypto-buzz comes in is in numerous methods. Fox is introducing its own NFT business, Blockchain Creative Labs, along with the program to “produce, offer and handle NFTs, tokens and digital items.” Krapopolis will be the very first program ever “curated completely on the blockchain.”

KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box go into the NFT company.

The Hollywood Reporter estimated Fox CEO Charlie Collier informing marketers that “just as were doing this for our own animation, we will also assist your brands connect straight with fans and lovers through NFTs. KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box get in the NFT service.