Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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Throughout its upfronts discussion on Monday, Fox told marketers about a new animated series that leans on two buzzwords that you have actually definitely heard even if you dont understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated comedy embeded in mythical ancient Greece” following monsters, people and gods attempting to exist side-by-side.

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Where the crypto-buzz can be found in is in numerous methods. Fox is launching its own NFT company, Blockchain Creative Labs, along with the show to “produce, offer and handle NFTs, tokens and digital items.” Krapopolis will be the very first show ever “curated totally on the blockchain.”

The Hollywood Reporter estimated Fox CEO Charlie Collier informing marketers that “just as were doing this for our own animation, we will likewise help your brands link straight with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Furthermore, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box go into the NFT business.

KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Fixated a problematic household of humans, gods and beasts that attempts to run one of the worlds very first cities without eliminating each other. Fully owned and financed by FOX Entertainment, the funny will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Additionally, KRAPOPOLIS will function as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box go into the NFT company. The company will launch a dedicated market for KRAPOPOLIS that will curate and sell digital items, varying from NFTs of one-of-a-kind character and background art and GIFs, in addition to tokens that supply exclusive social experiences to engage and reward super fans.

What does that mean precisely? Well, aside from representing a way to money in on the programs appeal (presuming it follows the path of Rick & & Morty sending fans chasing after collectible tie-ins), its also about advertising. The Hollywood Reporter quoted Fox CEO Charlie Collier telling marketers that “simply as were doing this for our own animation, we will also help your brands link straight with fans and enthusiasts through NFTs. With and for you, Fox will assist art meet brand names meet innovation”