Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

by

All items advised by Engadget are selected by our editorial group, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may make an affiliate commission.

The Hollywood Reporter priced estimate Fox CEO Charlie Collier informing marketers that “simply as were doing this for our own animation, we will likewise help your brands connect directly with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Furthermore, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box go into the NFT organization.

Throughout its upfronts discussion on Monday, Fox informed advertisers about a new animated series that leans on two buzzwords that you have actually definitely heard even if you do not know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated comedy embeded in legendary ancient Greece” following beasts, human beings and gods attempting to exist together.

KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Centered on a problematic family of humans, gods and monsters that attempts to run among the worlds very first cities without eliminating each other. Fully owned and financed by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Additionally, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box go into the NFT business. The company will introduce a dedicated marketplace for KRAPOPOLIS that will curate and sell digital products, ranging from NFTs of one-of-a-kind character and background art and GIFs, along with tokens that provide special social experiences to engage and reward incredibly fans.

Where the crypto-buzz comes in remains in several ways. Fox is launching its own NFT business, Blockchain Creative Labs, together with the show to “produce, sell and handle NFTs, tokens and digital items.” As such, Krapopolis will be the first show ever “curated entirely on the blockchain.”

What does that mean exactly? Well, aside from representing a way to cash in on the shows popularity (presuming it follows the course of Rick & & Morty sending out fans going after collectible tie-ins), its also about advertising. The Hollywood Reporter estimated Fox CEO Charlie Collier telling marketers that “simply as were doing this for our own animation, we will also help your brand names link directly with fans and enthusiasts through NFTs. With and for you, Fox will assist art satisfy brands meet technology”