Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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During its upfronts presentation on Monday, Fox informed marketers about a new animated series that leans on two buzzwords that youve certainly heard even if you dont know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated comedy embeded in legendary ancient Greece” following gods, people and monsters trying to exist together.

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KRAPOPOLIS is an animated comedy embeded in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Fixated a problematic household of people, gods and beasts that tries to run among the worlds very first cities without eliminating each other. Fully owned and funded by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Furthermore, KRAPOPOLIS will function as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box enter the NFT company. The business will launch a devoted market for KRAPOPOLIS that will curate and offer digital items, varying from NFTs of one-of-a-kind character and background art and GIFs, as well as tokens that provide special social experiences to engage and reward very fans.

The Hollywood Reporter estimated Fox CEO Charlie Collier telling marketers that “just as were doing this for our own animation, we will likewise assist your brand names link directly with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box enter the NFT service.

Where the crypto-buzz comes in remains in a number of methods. Fox is launching its own NFT business, Blockchain Creative Labs, together with the show to “produce, offer and handle NFTs, tokens and digital goods.” Krapopolis will be the first show ever “curated entirely on the blockchain.”

What does that mean exactly? Well, other than representing a method to money in on the programs popularity (assuming it follows the path of Rick & & Morty sending fans chasing collectible tie-ins), its likewise about advertising. The Hollywood Reporter priced quote Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will likewise assist your brand names link straight with fans and enthusiasts through NFTs. With and for you, Fox will help art fulfill brand names meet innovation”