Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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Throughout its upfronts presentation on Monday, Fox told advertisers about a brand-new animated series that leans on two buzzwords that youve definitely heard even if you dont understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated comedy set in legendary ancient Greece” following gods, beasts and humans trying to coexist.

Where the crypto-buzz can be found in is in numerous methods. Fox is releasing its own NFT company, Blockchain Creative Labs, along with the show to “produce, sell and handle NFTs, tokens and digital goods.” Krapopolis will be the first show ever “curated entirely on the blockchain.”

The Hollywood Reporter estimated Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will likewise assist your brands link straight with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box go into the NFT company.

KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). On a flawed household of humans, gods and monsters that attempts to run one of the worlds first cities without eliminating each other. Fully owned and funded by FOX Entertainment, the funny will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Furthermore, KRAPOPOLIS will act as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box enter the NFT business. The business will launch a dedicated market for KRAPOPOLIS that will curate and sell digital items, ranging from NFTs of distinctive character and background art and GIFs, as well as tokens that provide unique social experiences to engage and reward incredibly fans.

What does that mean exactly? Well, besides representing a way to capitalize the shows popularity (presuming it follows the path of Rick & & Morty sending fans chasing collectible tie-ins), its also about marketing. The Hollywood Reporter priced quote Fox CEO Charlie Collier telling marketers that “just as were doing this for our own animation, we will also help your brand names connect directly with fans and enthusiasts through NFTs. With and for you, Fox will help art meet brand names fulfill technology”