Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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During its upfronts presentation on Monday, Fox informed advertisers about a brand-new animated series that leans on two buzzwords that youve certainly heard even if you dont know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated funny set in mythical ancient Greece” following humans, beasts and gods trying to coexist.

Where the crypto-buzz can be found in is in a number of ways. Fox is releasing its own NFT company, Blockchain Creative Labs, along with the show to “develop, sell and handle NFTs, tokens and digital items.” As such, Krapopolis will be the first show ever “curated totally on the blockchain.”

The Hollywood Reporter estimated Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will likewise assist your brand names connect directly with fans and lovers through NFTs. KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box get in the NFT company.

What does that mean precisely? Well, other than representing a way to capitalize the shows appeal (presuming it follows the path of Rick & & Morty sending fans chasing after collectible tie-ins), its also about advertising. The Hollywood Reporter quoted Fox CEO Charlie Collier informing advertisers that “simply as were doing this for our own animation, we will also help your brands link directly with fans and enthusiasts through NFTs. With and for you, Fox will help art meet brand names satisfy innovation”

KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box enter the NFT organization.