Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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Throughout its upfronts discussion on Monday, Fox told advertisers about a new animated series that leans on two buzzwords that youve definitely heard even if you dont know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated comedy embeded in legendary ancient Greece” following gods, beasts and people attempting to exist side-by-side.

Where the crypto-buzz comes in is in numerous methods. Fox is releasing its own NFT business, Blockchain Creative Labs, along with the show to “create, sell and handle NFTs, tokens and digital products.” Krapopolis will be the very first show ever “curated totally on the blockchain.”

KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). On a flawed family of human beings, gods and beasts that tries to run one of the worlds very first cities without killing each other. Fully owned and funded by FOX Entertainment, the funny will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Additionally, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box enter the NFT business. The business will introduce a devoted marketplace for KRAPOPOLIS that will curate and offer digital goods, ranging from NFTs of one-of-a-kind character and background art and GIFs, in addition to tokens that offer exclusive social experiences to engage and reward extremely fans.

The Hollywood Reporter estimated Fox CEO Charlie Collier informing marketers that “simply as were doing this for our own animation, we will likewise help your brand names link directly with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box go into the NFT company.

What does that mean precisely? Well, besides representing a way to capitalize the shows popularity (presuming it follows the path of Rick & & Morty sending fans chasing after collectible tie-ins), its also about marketing. The Hollywood Reporter priced quote Fox CEO Charlie Collier telling marketers that “simply as were doing this for our own animation, we will also help your brand names link directly with fans and enthusiasts through NFTs. With and for you, Fox will help art meet brand names meet technology”