During its upfronts presentation on Monday, Fox informed advertisers about a new animated series that leans on two buzzwords that you have actually absolutely heard even if you do not understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated comedy embeded in legendary ancient Greece” following gods, monsters and people attempting to exist side-by-side.
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What does that mean exactly? Well, aside from representing a method to capitalize the shows popularity (assuming it follows the course of Rick & & Morty sending out fans going after collectible tie-ins), its likewise about marketing. The Hollywood Reporter quoted Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will also help your brands connect directly with fans and enthusiasts through NFTs. With and for you, Fox will help art meet brand names fulfill innovation”
KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Focused on a flawed household of human beings, gods and monsters that attempts to run among the worlds first cities without killing each other. Fully owned and financed by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. In addition, KRAPOPOLIS will work as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box go into the NFT company. The company will launch a devoted market for KRAPOPOLIS that will curate and sell digital goods, ranging from NFTs of one-of-a-kind character and background art and GIFs, along with tokens that provide special social experiences to engage and reward very fans.
The Hollywood Reporter estimated Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will likewise assist your brands connect directly with fans and lovers through NFTs. KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Furthermore, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box enter the NFT organization.
Where the crypto-buzz comes in remains in numerous methods. Fox is launching its own NFT company, Blockchain Creative Labs, along with the show to “produce, offer and manage NFTs, tokens and digital goods.” As such, Krapopolis will be the first program ever “curated entirely on the blockchain.”