Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

by

During its upfronts presentation on Monday, Fox told advertisers about a new animated series that leans on two buzzwords that you have actually absolutely heard even if you do not know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated funny embeded in legendary ancient Greece” following gods, beasts and humans trying to exist together.

All items recommended by Engadget are selected by our editorial group, independent of our parent company. A few of our stories consist of affiliate links. We may earn an affiliate commission if you buy something through one of these links.

The Hollywood Reporter estimated Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will likewise assist your brands connect directly with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Furthermore, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box go into the NFT company.

Where the crypto-buzz is available in remains in a number of ways. Fox is introducing its own NFT company, Blockchain Creative Labs, along with the program to “develop, sell and manage NFTs, tokens and digital products.” Krapopolis will be the very first show ever “curated entirely on the blockchain.”

KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box go into the NFT business.

What does that mean precisely? Well, other than representing a way to capitalize the shows appeal (assuming it follows the path of Rick & & Morty sending out fans chasing after collectible tie-ins), its also about marketing. The Hollywood Reporter priced quote Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will likewise help your brands connect straight with fans and enthusiasts through NFTs. With and for you, Fox will help art fulfill brands meet innovation”