Throughout its upfronts discussion on Monday, Fox informed marketers about a new animated series that leans on 2 buzzwords that youve absolutely heard even if you dont know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated funny embeded in mythical ancient Greece” following beasts, gods and human beings trying to exist side-by-side.
The Hollywood Reporter quoted Fox CEO Charlie Collier informing marketers that “simply as were doing this for our own animation, we will also help your brand names connect directly with fans and lovers through NFTs. KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box go into the NFT company.
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What does that mean exactly? Well, aside from representing a method to money in on the programs appeal (presuming it follows the path of Rick & & Morty sending fans chasing after collectible tie-ins), its likewise about marketing. The Hollywood Reporter priced quote Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will likewise help your brands link directly with fans and lovers through NFTs. With and for you, Fox will help art satisfy brand names fulfill innovation”
KRAPOPOLIS is an animated funny embeded in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). On a flawed family of human beings, gods and monsters that attempts to run one of the worlds very first cities without eliminating each other. Totally owned and funded by FOX Entertainment, the funny will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Additionally, KRAPOPOLIS will work as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box go into the NFT service. The business will introduce a dedicated marketplace for KRAPOPOLIS that will curate and offer digital items, varying from NFTs of unique character and background art and GIFs, in addition to tokens that offer special social experiences to engage and reward very fans.
Where the crypto-buzz can be found in is in a number of ways. Fox is launching its own NFT company, Blockchain Creative Labs, together with the show to “develop, offer and manage NFTs, tokens and digital goods.” As such, Krapopolis will be the first show ever “curated completely on the blockchain.”