Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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During its upfronts presentation on Monday, Fox told marketers about a new animated series that leans on 2 buzzwords that you have actually certainly heard even if you dont know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated funny embeded in legendary ancient Greece” following gods, monsters and human beings trying to coexist.

Where the crypto-buzz can be found in is in several ways. Fox is introducing its own NFT business, Blockchain Creative Labs, in addition to the show to “produce, offer and manage NFTs, tokens and digital items.” As such, Krapopolis will be the very first show ever “curated totally on the blockchain.”

KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box go into the NFT company.

The Hollywood Reporter priced quote Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will also assist your brand names connect straight with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Furthermore, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box enter the NFT company.

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What does that mean exactly? Well, other than representing a method to capitalize the shows appeal (assuming it follows the course of Rick & & Morty sending fans chasing collectible tie-ins), its also about advertising. The Hollywood Reporter estimated Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will also assist your brand names link straight with fans and enthusiasts through NFTs. With and for you, Fox will help art satisfy brands fulfill technology”