Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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During its upfronts presentation on Monday, Fox informed advertisers about a brand-new animated series that leans on two buzzwords that youve certainly heard even if you do not understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated funny set in mythical ancient Greece” following beasts, gods and people attempting to exist together.

Where the crypto-buzz can be found in remains in numerous methods. Fox is releasing its own NFT business, Blockchain Creative Labs, in addition to the program to “produce, offer and manage NFTs, tokens and digital items.” Krapopolis will be the very first show ever “curated entirely on the blockchain.”

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The Hollywood Reporter priced quote Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will also assist your brands connect straight with fans and lovers through NFTs. KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Furthermore, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box get in the NFT service.

KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box enter the NFT company.

What does that mean precisely? Well, aside from representing a way to money in on the programs appeal (assuming it follows the path of Rick & & Morty sending fans chasing collectible tie-ins), its also about marketing. The Hollywood Reporter estimated Fox CEO Charlie Collier telling marketers that “just as were doing this for our own animation, we will also assist your brand names connect straight with fans and enthusiasts through NFTs. With and for you, Fox will help art satisfy brand names meet innovation”