Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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During its upfronts discussion on Monday, Fox informed advertisers about a new animated series that leans on 2 buzzwords that youve certainly heard even if you dont understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated funny set in legendary ancient Greece” following gods, monsters and humans attempting to exist side-by-side.

The Hollywood Reporter quoted Fox CEO Charlie Collier telling marketers that “simply as were doing this for our own animation, we will also help your brand names link straight with fans and lovers through NFTs. KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box get in the NFT organization.

Where the crypto-buzz is available in is in several methods. Fox is introducing its own NFT business, Blockchain Creative Labs, along with the program to “create, sell and manage NFTs, tokens and digital goods.” Krapopolis will be the first program ever “curated totally on the blockchain.”

KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). On a flawed household of humans, gods and monsters that attempts to run one of the worlds first cities without killing each other. Fully owned and financed by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. In addition, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box enter the NFT service. The company will launch a dedicated market for KRAPOPOLIS that will curate and offer digital goods, ranging from NFTs of one-of-a-kind character and background art and GIFs, as well as tokens that supply exclusive social experiences to engage and reward very fans.

What does that mean exactly? Well, besides representing a method to cash in on the shows popularity (presuming it follows the course of Rick & & Morty sending fans chasing collectible tie-ins), its likewise about advertising. The Hollywood Reporter estimated Fox CEO Charlie Collier telling marketers that “simply as were doing this for our own animation, we will also assist your brands connect directly with fans and lovers through NFTs. With and for you, Fox will help art fulfill brands satisfy innovation”