Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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During its upfronts presentation on Monday, Fox told advertisers about a new animated series that leans on two buzzwords that youve absolutely heard even if you do not know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated funny set in legendary ancient Greece” following beasts, gods and human beings trying to exist side-by-side.

KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Focused on a problematic household of people, gods and monsters that attempts to run among the worlds first cities without killing each other. Fully owned and funded by FOX Entertainment, the funny will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Additionally, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box enter the NFT business. The business will launch a dedicated marketplace for KRAPOPOLIS that will curate and offer digital items, varying from NFTs of distinctive character and background art and GIFs, as well as tokens that offer unique social experiences to engage and reward incredibly fans.

The Hollywood Reporter estimated Fox CEO Charlie Collier telling marketers that “simply as were doing this for our own animation, we will likewise help your brand names connect directly with fans and lovers through NFTs. KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box go into the NFT business.

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What does that mean precisely? Well, other than representing a way to capitalize the programs appeal (presuming it follows the path of Rick & & Morty sending out fans chasing after collectible tie-ins), its likewise about advertising. The Hollywood Reporter priced quote Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will also assist your brands connect straight with fans and lovers through NFTs. With and for you, Fox will assist art meet brands satisfy technology”

Where the crypto-buzz can be found in is in a number of ways. Fox is launching its own NFT business, Blockchain Creative Labs, together with the show to “create, sell and handle NFTs, tokens and digital goods.” Krapopolis will be the very first show ever “curated entirely on the blockchain.”