Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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What does that mean exactly? Well, aside from representing a way to cash in on the shows popularity (assuming it follows the path of Rick & & Morty sending fans chasing after collectible tie-ins), its also about marketing. The Hollywood Reporter quoted Fox CEO Charlie Collier informing advertisers that “just as were doing this for our own animation, we will also help your brands connect directly with fans and enthusiasts through NFTs. With and for you, Fox will assist art satisfy brands meet innovation”

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The Hollywood Reporter priced estimate Fox CEO Charlie Collier telling marketers that “just as were doing this for our own animation, we will also assist your brands connect directly with fans and lovers through NFTs. KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box get in the NFT business.

During its upfronts discussion on Monday, Fox informed advertisers about a new animated series that leans on two buzzwords that youve absolutely heard even if you dont understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated funny set in legendary ancient Greece” following people, gods and monsters attempting to exist together.

KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Centered on a problematic household of human beings, gods and beasts that tries to run one of the worlds first cities without eliminating each other. Fully owned and financed by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. Additionally, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box enter the NFT business. The company will launch a dedicated market for KRAPOPOLIS that will curate and sell digital goods, varying from NFTs of distinctive character and background art and GIFs, in addition to tokens that offer unique social experiences to engage and reward incredibly fans.

Where the crypto-buzz comes in remains in a number of methods. Fox is introducing its own NFT business, Blockchain Creative Labs, along with the show to “create, offer and manage NFTs, tokens and digital products.” As such, Krapopolis will be the first show ever “curated entirely on the blockchain.”