Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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During its upfronts discussion on Monday, Fox told marketers about a new animated series that leans on two buzzwords that you have actually certainly heard even if you dont know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated comedy set in mythical ancient Greece” following people, gods and monsters attempting to coexist.

Where the crypto-buzz can be found in remains in several ways. Fox is releasing its own NFT company, Blockchain Creative Labs, in addition to the program to “create, offer and handle NFTs, tokens and digital goods.” As such, Krapopolis will be the very first program ever “curated completely on the blockchain.”

The Hollywood Reporter estimated Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will also help your brands link directly with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box enter the NFT service.

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KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box get in the NFT organization.

What does that mean exactly? Well, other than representing a method to money in on the programs appeal (presuming it follows the path of Rick & & Morty sending fans going after collectible tie-ins), its also about advertising. The Hollywood Reporter quoted Fox CEO Charlie Collier informing marketers that “simply as were doing this for our own animation, we will also assist your brand names connect straight with fans and lovers through NFTs. With and for you, Fox will assist art satisfy brand names fulfill innovation”