Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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Throughout its upfronts discussion on Monday, Fox told advertisers about a new animated series that leans on 2 buzzwords that youve definitely heard even if you dont understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated comedy set in legendary ancient Greece” following monsters, humans and gods trying to coexist.

What does that mean exactly? Well, besides representing a way to cash in on the programs appeal (assuming it follows the path of Rick & & Morty sending out fans chasing collectible tie-ins), its likewise about marketing. The Hollywood Reporter priced quote Fox CEO Charlie Collier informing advertisers that “just as were doing this for our own animation, we will also help your brands connect directly with fans and lovers through NFTs. With and for you, Fox will assist art meet brand names fulfill innovation”

Where the crypto-buzz is available in is in several ways. Fox is introducing its own NFT business, Blockchain Creative Labs, along with the program to “develop, sell and handle NFTs, tokens and digital items.” Krapopolis will be the first program ever “curated totally on the blockchain.”

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KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box enter the NFT company.

The Hollywood Reporter priced estimate Fox CEO Charlie Collier informing marketers that “simply as were doing this for our own animation, we will likewise help your brands link directly with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning developer Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box enter the NFT organization.