Throughout its upfronts discussion on Monday, Fox informed marketers about a new animated series that leans on two buzzwords that you have actually certainly heard even if you do not know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated funny embeded in legendary ancient Greece” following humans, gods and monsters attempting to exist side-by-side.
The Hollywood Reporter estimated Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will likewise help your brands link straight with fans and lovers through NFTs. KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box enter the NFT company.
KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box get in the NFT service.
Where the crypto-buzz comes in is in a number of methods. Fox is releasing its own NFT company, Blockchain Creative Labs, together with the program to “produce, offer and handle NFTs, tokens and digital goods.” As such, Krapopolis will be the very first show ever “curated entirely on the blockchain.”
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What does that mean exactly? Well, besides representing a way to money in on the programs popularity (presuming it follows the path of Rick & & Morty sending out fans going after collectible tie-ins), its likewise about marketing. The Hollywood Reporter priced quote Fox CEO Charlie Collier informing advertisers that “simply as were doing this for our own animation, we will likewise assist your brand names connect straight with fans and lovers through NFTs. With and for you, Fox will help art satisfy brands meet technology”