Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

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Where the crypto-buzz comes in remains in several methods. Fox is launching its own NFT company, Blockchain Creative Labs, along with the program to “create, sell and handle NFTs, tokens and digital items.” Krapopolis will be the first program ever “curated completely on the blockchain.”

The Hollywood Reporter priced estimate Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will likewise assist your brands connect straight with fans and lovers through NFTs. KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Furthermore, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box get in the NFT business.

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KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). On a flawed family of people, gods and beasts that tries to run one of the worlds first cities without killing each other. Totally owned and financed by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. In addition, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box enter the NFT company. The business will launch a dedicated marketplace for KRAPOPOLIS that will curate and sell digital items, varying from NFTs of one-of-a-kind character and background art and GIFs, in addition to tokens that provide exclusive social experiences to engage and reward extremely fans.

During its upfronts discussion on Monday, Fox told marketers about a brand-new animated series that leans on two buzzwords that youve absolutely heard even if you dont understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty developer Dan Harmon, is “an animated comedy set in mythical ancient Greece” following gods, people and beasts attempting to exist side-by-side.

What does that mean exactly? Well, aside from representing a way to capitalize the shows appeal (assuming it follows the path of Rick & & Morty sending fans chasing collectible tie-ins), its also about advertising. The Hollywood Reporter priced estimate Fox CEO Charlie Collier telling marketers that “just as were doing this for our own animation, we will also assist your brand names link directly with fans and lovers through NFTs. With and for you, Fox will assist art fulfill brand names satisfy technology”