Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

by

The Hollywood Reporter priced quote Fox CEO Charlie Collier informing advertisers that “just as were doing this for our own animation, we will also help your brand names connect directly with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Furthermore, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box enter the NFT business.

KRAPOPOLIS is an animated comedy embeded in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). On a problematic family of humans, gods and beasts that attempts to run one of the worlds very first cities without killing each other. Totally owned and financed by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. In addition, KRAPOPOLIS will act as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box go into the NFT organization. The business will introduce a dedicated marketplace for KRAPOPOLIS that will curate and offer digital products, varying from NFTs of distinctive character and background art and GIFs, as well as tokens that provide unique social experiences to engage and reward super fans.

Where the crypto-buzz can be found in is in several ways. Fox is launching its own NFT business, Blockchain Creative Labs, in addition to the show to “develop, offer and handle NFTs, tokens and digital items.” Krapopolis will be the first program ever “curated completely on the blockchain.”

What does that mean exactly? Well, aside from representing a way to cash in on the shows appeal (assuming it follows the course of Rick & & Morty sending fans chasing collectible tie-ins), its likewise about marketing. The Hollywood Reporter quoted Fox CEO Charlie Collier telling marketers that “just as were doing this for our own animation, we will likewise assist your brand names link straight with fans and lovers through NFTs. With and for you, Fox will assist art fulfill brand names fulfill innovation”

All products recommended by Engadget are chosen by our editorial group, independent of our parent company. A few of our stories include affiliate links. If you purchase something through one of these links, we might earn an affiliate commission.

Throughout its upfronts discussion on Monday, Fox informed advertisers about a new animated series that leans on two buzzwords that you have actually certainly heard even if you dont know what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated funny set in mythical ancient Greece” following monsters, humans and gods trying to coexist.