Fox, Rick & Morty creator plan a blockchain and NFT-enabled animated series

by

What does that mean precisely? Well, other than representing a way to capitalize the shows appeal (assuming it follows the course of Rick & & Morty sending out fans chasing collectible tie-ins), its also about advertising. The Hollywood Reporter estimated Fox CEO Charlie Collier informing advertisers that “simply as were doing this for our own animation, we will also help your brand names connect directly with fans and lovers through NFTs. With and for you, Fox will help art meet brand names fulfill innovation”

All items advised by Engadget are picked by our editorial team, independent of our parent company. A few of our stories include affiliate links. If you purchase something through one of these links, we might make an affiliate commission.

During its upfronts presentation on Monday, Fox told advertisers about a brand-new animated series that leans on two buzzwords that youve absolutely heard even if you do not understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & & Morty creator Dan Harmon, is “an animated funny set in legendary ancient Greece” following human beings, gods and monsters trying to exist together.

KRAPOPOLIS is an animated funny set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Fixated a flawed family of human beings, gods and beasts that attempts to run among the worlds first cities without killing each other. Totally owned and funded by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. In addition, KRAPOPOLIS will function as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box go into the NFT company. The company will introduce a dedicated market for KRAPOPOLIS that will curate and offer digital goods, varying from NFTs of one-of-a-kind character and background art and GIFs, in addition to tokens that offer exclusive social experiences to engage and reward incredibly fans.

Where the crypto-buzz comes in remains in several ways. Fox is launching its own NFT company, Blockchain Creative Labs, in addition to the program to “develop, offer and manage NFTs, tokens and digital items.” As such, Krapopolis will be the first show ever “curated totally on the blockchain.”

The Hollywood Reporter priced quote Fox CEO Charlie Collier telling advertisers that “simply as were doing this for our own animation, we will likewise help your brand names connect straight with fans and lovers through NFTs. KRAPOPOLIS is an animated funny set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). In addition, KRAPOPOLIS will serve as the first-ever animated series curated totally on the Blockchain, as FOX and Bento Box enter the NFT organization.